Saturday, February 29, 2020

Strategic Management Essay Example | Topics and Well Written Essays - 2750 words - 3

Strategic Management - Essay Example Specially mentioning, strategic management assists modern business organisations to take effective decisions and conduct activities for attaining success, resulting in attaining superior competitive position and sustaining in the long run (Wells, 2003). In this essay, the views of two different authors of strategic management will be elaborately discussed in order to gain a proper understanding of strategy. The essay intends to explore and compare the views of Mintzberg’s ten schools of thoughts along with Whittington’s four strategic lenses. A proper analysis will be conducted in order to gain insights about the different levels of strategy. According to the views of Michael Porter, strategy is a decision, which includes a conscious approach of performing activities in a different manner from that of the competitors in order to accomplish a viable long-term competitive advantage. Porter states that it is important for the organisations to focus not only on the operational perspectives but also on the strategic activities that tends to be effective in performing effectively in the business markets (Sage Publication, n.d.). Moreover, as per the views of Strickland and Thompson (2003), strategy is described as a managerial process, which is used to form strategic visions, objectives and approaches that are considered to be appropriate in order to accomplish long-term success. It is reflected that a strategy is said to be ineffective without the implementation of proper strategic management. It is often observed that there are various strategies that reflect as quite useful for developing overall business performance, but d oes not succeed in the long-run due to the lack of strategic management initiative. It is noticeable that the success of the organisations is dependable on various factors and thus there exists various levels of strategy for fulfilling the

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